Co-Host Brad Forsythe interviews David Edery, Founder and Principal of Fuzbi LLC, a consulting firm focused on video game development. Prior to founding Fuzbi, David was the Worldwide Games Portfolio Manager for Microsoft’s Xbox Live Arcade service, and an Associate Director of the MIT Comparative Media Studies Program before joining Microsoft.
At MIT, David co-founded the Convergence Culture Consortium, a research partnership with corporations such as MTV Networks and Turner Broadcasting; he remains a research affiliate of the Consortium. David received his MBA from the MIT Sloan School of Management and his BA from Brandeis University.
He has published articles in the Harvard Business Review and several game industry publications and has spoken at many entertainment industry conferences. He maintains a personal blog called "Game Tycoon" at: http://www.edery.org.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
Co-hosts Brad Forsythe and Ray Schilens interview co-author of Branded Immortality, Peter Field. Having graduated from Cambridge, Peter Field spent 15 years as an account planner in advertising, working at DDB and AMV•BBDO, before going on to manage the planning departments of Bates and Grey. For the last 12 years he has pursued a consultancy role supporting both clients and their agencies, as well as providing training for the marketing and communications disciplines. Over the last 25 years he has worked in most categories and on over 90 brands.
Peter was a member of the IPA Value of Advertising committee for 5 years, and set up the IPA dataBANK of effectiveness case study data and ran it in its early years. He was a judge for the IPA Effectiveness Awards in 1998. His educational activities currently include running the ev module of the IPA Excellence Diploma. He regularly speaks about marketing effectiveness at conferences and educational events, including those of the IPA, ICA, Euro-Effies, ISBA, CIMA, WARC, Marketing Week and Marketing Forum.
In 1999 he contributed a chapter to Advertising Works 10 on early learning from the dataBANK and more recently has contributed a chapter to the Sage Handbook of Advertising that draws heavily on the data. Examining the dataBANK more closely with Les Binet in 2007, he co-authored “Marketing in the Era of Accountability”, the findings of which have become very influential in the UK. In 2008 he went on to co-author “Brand Immortality” with Hamish Pringle, which also draws on the same data. In 2006 he was elected an honorary Fellow of the IPA.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
Co-host Brad Forsythe interviews Andy Nulman, author of Pow! Right Between the Eyes: Profiting From the Power of Surprise. While young in spirit and snappy in dress, Andy Nulman has been creating and leading major media projects for over three decades. Currently the President and CMO of Airborne Mobile, which he co-founded in 1999 with Garner Bornstein, he provides the company with the insight and creativity necessary to successfully strengthen brands like Maxim, Family Guy, the NFL and Taco Bell through the creation of innovative mobile content and applications. In 2006, Airborne was honored as North America’s 4th-Fastest Growing Tech Company in Deloitte’s Fast 500 ranking, one year after being sold to Japan’s Cybird Holdings for over $100 million. In 2008, he and Garner repurchased the company and are now the majority shareholders.
Prior to Airborne, Andy was best known for his 15-year tenure as CEO of Montreal’s renowned Just For Laughs International Comedy Festival, the world's first and largest comedy event. From 1985 until 1999, he transformed it from a two-day show to a month-long cultural happening, attracting over 2 million visitors per year to see talent the likes of Jay Leno, Drew Carey, Jim Carrey, Jerry Seinfeld, Chris Rock, Ray Romano and Adam Sandler, and created/ Executive Produced over 150 Festival TV shows, in a variety of languages, all over the world.
An acclaimed and thought-provoking public speaker/showman, motivating and challenging Fortune 500 companies the likes of GM, Eveready/Energizer, 3M and Wal-Mart, Mr. Nulman has also written two best-selling books, “How To Do The Impossible” and “I Almost Killed George Burns.” Other accomplishments include being named one of the “Top 40 Under 40” business leaders by the Financial Post in 1997, being voted one of the Top 100 Montrealers of the 20th Century by the Montreal Gazette in 2000, and being honored as a distinguished recipient of the McGill Management Achievement Award in 2004.
In his spare time, Andy is also an oft-published author, inventive stage director, half-decent snowboarder, hot-and-cold hockey goalie, and prolific blogger on the art of Surprise in marketing (check him out all over this here blog). He sits on the Board of Directors of two companies, Sonomax Hearing Healthcare Inc. (TSX Venture: SHH), and the Groupe Juste Pour Rire, Inc.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
Inc Magazine Columnist Norm Brodsky Walks You Through the Rudimentary Path of Entrepreneurship Co-host Brad Forsythe interviews Norm Brodsky, co-author of The Knack: How Street Smart Entrepreneurs Learn to Handle Whatever Comes Up. Norm had already launched seven successful businesses—including a three-time Inc. 500 company—by the time he began writing the Street Smarts column in Inc. magazine with Bo Burlingham in 1995. The column has proved to be enormously popular with readers of the magazine and was twice a finalist for a National Magazine Award. In 2008, it received a gold Azbee award from the American Society of Business Publication Editors.
With the success of the column have come a flood of speaking invitations. Brodsky now lectures widely and has become a frequent guest on MSNBC.
A graduate of Rider College and Brooklyn Law School, Brodsky began his professional career as a lawyer, but the slow pace of the courtroom led him to search for another vocation. In 1979, he started Perfect Courier, a messenger service based in Manhattan. Within a few years, it was a thriving enterprise with offices around the country, appearing on Inc.'s annual listing of the 500 fastest-growing private companies in America for three consecutive years.
But as fax machines began appearing in more and more businesses, Brodsky realized that his company's prospects were limited, and he began looking for other opportunities. A request from a customer looking to store some boxes prompted him to call several records-storage facilities in the area. Their responses convinced him that the industry offered great promise.
He proceeded to launch CitiStorage out of a rented warehouse in Long Island City, N.Y., later moving it to the Brooklyn waterfront where he began building warehouses of his own. Today those warehouses contain more than 3.5 million boxes.
In 1999, Brodsky launched a secure document destruction business, U.S. Document Security, as an adjunct to CitiStorage. In December 2007, he sold both those companies, plus the delivery business, to Allied Capital for a reported $110 million. The combined entity is still run by the management team that Brodsky and his wife, Elaine, developed over the years, while he and his erstwhile partner Sam Kaplan work on acquisitions.
When he is not doing acquisitions, starting businesses, mentoring other entrepreneurs, developing real estate, traveling, or working on his column, Brodsky enjoys skiing black diamonds with Elaine at their home in Telluride, CO—a sport he took up at the age of 57. The rest of the year, he and Elaine live in Brooklyn, NY; Long Beach, NY; and Aventura, FL. They have been married for more than 39 years and have two daughters.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
Ensemble is a unit of Interpublic’s Mediabrands, and works with clients of the global media-management firms UM and Initiative, as well as dedicated clients. Ensemble’s unique approach to content creation is a collaborative model that accesses the creative thinking, production expertise and distribution muscle of the world’s leading content developers, studios and networks.
In naming Mediabrands as Media Holding Company of the Year, Mediapost wrote: “In branded entertainment, Mediabrands innovated again, bringing in former Entertainment weekly and Advertising Age publisher Scott Donaton, a pioneer in the field, to run a new unit called Ensemble.”
A recognized expert on branding, entertainment and media, Donaton “has the uncanny ability to anticipate the next thing,” said Media Industry Newsletter in honoring him as one of the “21 Most Intriguing People in Media.” Before launching Ensemble, Donaton served as publisher of Entertainment Weekly. During his tenure, the title was named one of AdWeek’s “Magazine Brand Leaders,” in print and online, and one of MIN’s “Most Engaged Media Brands.”
Before joining Time Inc., Donaton was the longtime editor and publisher of Advertising Age. He founded the highly successful “Madison & Vine” franchise, which grew to include print sections, conferences, a dedicated Web site and email newsletter. He also authored a book on branded entertainment, “Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive.”
Donaton’s achievements have been widely recognized throughout his career. In addition to the “21 Most Intriguing List,” he was named to the Folio 40 in 2008, and was inducted into the American Advertising Federation’s Advertising Hall of Achievement. He serves on the AAF board. Donaton is a guest writer for various media outlets, has made numerous national-media appearances and is a frequent speaker at industry conferences.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
In 1971, Roy and a group of friends founded the agency just after graduating from the University of Texas at Austin. Roy led an effort to build an environment where ideas are destined to flourish and making a difference was a priority from day one. Under Roy’s leadership, the agency flew with Herb Kelleher and Southwest Airlines and helped grow the most successful airline in aviation history and rode with Sam Walton and Wal-Mart and helped build the largest company in the world. They cooked with Norm Brinker and Chili’s and helped serve up the most successful casual-dining restaurant in America and delivered for Ed Whitacre and AT&T and helped produce the largest telecommunications company in the world. And they declared “Don’t Mess with Texas,” creating one of America’s favorite advertising slogans.
They went on to work with Presidents George H.W. Bush and Bill Clinton to encourage Americans to make a difference with disaster relief efforts. They work with the Clinton Foundation and the Clinton Global Initiative in making a difference around the world. And they brought perspective and unity to a damaged country after 9/11 with the moving “I Am an American” pro-bono ad campaign. Through their philosophy called Purpose-based Branding,™ GSD&M Idea City and their Purpose Institute division help organizations identify, simplify and articulate their purpose— the fundamental difference they’re trying to make in the world and their reason for being beyond making money. Through purpose and visionary ideas that make a difference, GSD&M Idea City is in the business of growing clients’ businesses.
The agency’s roster of purpose-based clients includes: Southwest Airlines, MasterCard, BMW, John Deere, L.L.Bean, Kohler, American Legacy Foundation, AARP, Hallmark, Lennox, Norwegian Cruise Line, PGA TOUR, American Red Cross, World Market, AT&T, Popeyes Louisiana Kitchen, Marshalls, the United States Air Force, Cancer Treatment Centers of America and Compass Bank.
Roy Spence has been named Ad Man of the Year, Idea Man of the Century and University of Texas Distinguished Alumnus,among other accolades.
In September 2006, The Amazing Faith of Texas, a book by Roy Spence and the People of Texas was published, and in 2007 he was named to the board of directors of the Lyndon Baines Johnson Foundation. Roy has been interviewed by The Wall Street Journal, USA Today, The New York Times, BusinessWeek, U.S. News & World Report, Esquire, Fast Company, INC. and FORTUNE. A popular keynote speaker, he regularly addresses audiences from throughout the business, government and nonprofit communities. Roy and his wife, Mary, have three children.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
Drink in the Wisdom of Mark DiMassimo, Agency Founder and CEO of DiMassimo Goldstein As He Shares Insights to Waging War Against Bottled Water Co-host Brad Forsythe interviews Mark DiMassimo, Founder, CEO and Chief Brand Officer of DiMassimo Goldstein (DIGO). DIGO is an independent, integrated, marketing strategy, brand and business-building, digital, direct and advertising agency, which Mark originally founded as DiMassimo Brand Advertising twelve years ago in Manhattan. He is also Co-Founder of TAPPENING, which promotes healthy, environmentally friendly tap water and sells reusable bottles at www.tappening.com
Mark is a multiple Effie Award winner for both consumer and b2b campaigns and his work across a variety of categories and media has been featured in countless books, anthologies and awards annuals. The agency's current b2b clients include American Business Media, J.H. Cohn, Max.MD, GARP - the Global Association of Risk Professionals, Gerson Lehrman Group and a Very Large Consulting Company that Prefers to Remain Nameless. The agency works with "brave marketers" in b2b and consumer categories across a spectrum of categories with a focus on "health, wealth and pursuit of happiness (education, innovation and entrepreneurship)."
Mark’s personal mantra is, “Keep using your powers for good.” He believes that the power to influence people through media comes with a responsibility to limit harm and to actively promote good. DIGO makes passion for an organization’s mission a key criterion in selecting clients. The agency also does extensive pro bono work, including award-winning campaigns for the Partnership for a Drug-Free America, The American Red Cross, the National Mental Health Association, Dr. Mehmet Oz’s HealthCorps, among others. Mark serves on the board of Rare Conservation, and with both the Advisory Board and Creative Review Committees of the Partnership for a Drug-Free America.
Mark is featured in the best-selling Leadership Secrets of the World’s Most Successful CEOs. He is also co-author of Inside the Minds: INNOVATION and the upcoming Branding as an Advertising Strategy. He is currently working on an article for AdAge on Evolutionary Marketing. A familiar face on CNBC, CNN, Bloomberg, FoxNews and FoxBusiness Channel, Mark is often quoted in the media. Mark lives in Westchester County and is the happy husband of Jill and the devoted father of Max, Alex and Jack.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
University Adjunct Professor and Industry Professional Clears Up All the Hype with his Super Bowl Post Analysis Co-hosts Brad Forsythe and Ray Schilens interview John Durham, CEO/Managing General Partner of Catalyst S+F. He is responsible for running this DIGITAL advertising/marketing company. John’s clients include DMG (iMedia), Del Monte Foods, Fiat Motors, USF School of Management, World Markets, Time Warner Cable, Acxiom, Verizon and many tech start-ups and over 30 networks. They have offices in both San Francisco and New York. It is his job to bring in business, where they primarily do digital marketing and advertising strategy.
From July 2005 to May 2007 he was president of Jumpstart Automotive where he ran Sales & Marketing for this automotive digital ad vertical. Built company up to 84 people and 18 million in revenue and they sold to Hatchette/Legardre in April 2007. A core digital advertising network. From June 2003- July 2006 John was EVP/Business Development & Planning for Carat/Carat Fusion (Aegis) and was responsible for bringing in advertising/digital business for North America. Carat/Aegis is the 4th largest advertising agency network in the world. John ran all of business development and strategic planning for eight offices. Led business in winning 42 of 44 presentations.
From June 1996 until April 2003 he was EVP/CRO of Winstar Interactive Media. This job managed some 65 sales people in 9 offices in US, where they primarily did advertising sales for web properties including Oprah, Fodor’s, Bloomberg, Better Homes & Gardens, among others. Responsible for revenue for company, including hiring, training and managing the sales and support team.
University of San Francisco School of Business (1998-2013) Adjunct Marketing Faculty, teaching Advertising Strategy and Sales & Channel Management. Named Adjunct Teacher of the Year 2008 and 201. John has a BA, Georgetown 1973: Major: Political Science/American Civilization and an MA, University of Kentucky 1974 Major: Political Science/Political Marketing.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
Publicist to the Stars Howard Bragman Shares the Limelight and Explains How to Draw Attention to Your Company, Your Social Cause or Yourself Co-hosts Brad Forsythe and Ray Schilens interview Howard Bragman, Author of Where’s My Fifteen Minutes: Get Your Company, Your Cause, or Yourself the Recognition You Deserve. Howard has been a communicator, educator, entrepreneur, writer and lecturer for more than two decades. Howard founded a strategic media and public relations agency, Fifteen Minutes, in 2005, which represents a broad yet focused client base in a diverse range of areas: personality, corporate entertainment, special events, consumer products, gay/lesbian market, media training and crisis management. He has media trained hundreds of people including actors, CEOs, physicians, elected officials and attorneys.
Howard's book, Where's My Fifteen Minutes: Get Your Company, Your Cause, or Yourself the Recognition You Deserve, is set for release in January 2009. Published by The Penguin Group, the book contains insight and advice from Howard's years in the business of public relations, as well as accounts of his numerous experiences dealing with Hollywood celebrities and major corporations.
In addition to founding Bragman Nyman Cafarelli Public Relations and Marketing (BNC) in 1989, Howard was also an adjunct professor of Public Relations at the University of Southern California’s Annenberg School for Communications for six years. He has been honored for his teaching excellence by his students and the University.
Howard is a nationally respected crisis counselor and has provided litigation support for a significant number of high-profile cases and individuals. These include: Joseph Steffan who was kicked out of the US Naval Academy for his sexual orientation; The Lewinsky Family; and Sharon Smith in Smith v. Knoller, a high-profile civil rights and justice trial involving a tragic dog mauling death.
He has written bylined articles for publications including: Advertising Age, The Advocate, The Los Angeles Times and Playboy. A frequent television guest on issues involving the entertainment industry and popular culture, Howard has appeared on local and network news programs more than 100 times including Oprah, The Today Show, CNN, ABC, CBS, NBC, MSNBC, CNBC, Fox and E, as well as in hundreds of national magazines and local newspapers. He has been a featured speaker for numerous groups including The US Conference of Mayors; The UJC Youth Congress; and many others.
Howard Bragman was born and raised in Flint, Michigan and graduated with a B.A. from The University of Michigan, in Journalism and Psychology in 1978. Previous to starting his agency he was a vice president in the Chicago and Los Angeles offices of Burson-Marsteller Public Relations. He resides in Los Angeles with his partner, Chuck O'Donnell, a nationally-respected horse trainer, two dogs and a parrot.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
Joseph Michelli Explains the Legendary Customer Service Secrets of the Ritz-Carlton Hotel Company Co-host Brad Forsythe interviews Dr. Joseph Michelli, author of The New Gold Standard. In addition to being a best-selling author, he is an internationally sought-after speaker and corporate consultant. Leadership guru John Maxwell has suggested that “Joseph must be considered on the short list of today’s influential leadership authors.”
Joseph expands that influence through engaging keynote presentations which demonstrate enduring leadership principles, legendary customer service strategies, and practical employee empowerment and innovation approaches. His insights encourage leaders and frontline workers to grow and invest passionately in business and interpersonal relationships.
In addition to writing books such as The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary, When Fish Fly (about the World Famous Pike Place Fish Market in Seattle) and The New Gold Standard (about The Ritz-Carlton Hotel Company), Joseph has also been featured on television programs such as The Glenn Beck Show and CNBC’s “On the Money,” produced on-line training tools for BusinessWeek Magazine, and has conducted hundreds of radio and print interviews. Most importantly, Dr. Michelli is passionate about leadership, employee engagement and elevating customer service to the level of memorable customer experiences.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
Co-hosts Brad Forsythe and Ray Schilens interview entertainment industry journalist, author, broadcaster and show business historian Alex Ben Block who is Senior Editor of The Hollywood Reporter. He was lead Editor of “George Lucas's Blockbusting: ADecade-by-Decade Survey of Timeless Movies Including Untold Secrets of Their Financial and Cultural Success,” and author of the critically acclaimed books "OUTFOXED: The Inside Story of America's Fourth Television Network," and international bestseller "The Legend of Bruce Lee."
Block returned to The Hollywood Reporter in 2009, where he had been Editor in the 1990s. He regularly writes major news stories for the magazine, web site and digital daily. His other positions have included Entertainment Editor of The Miami News, City Editor of The L.A. Herald Examiner, columnist for the Detroit News and Editor of TelevisionWeek.
Block is a popular public speaker and frequently appears on TV and radio, including the Advertising Show, NPR, KNBC, NBC, CBS, CNN and elsewhere.
His many honors include a 2011 nomination for the National Entertainment Journalism Awards, three LA Press Club Awards for journalistic excellence, Hearst Awards, Will Rogers Foundation Award and the Journalism Award from the Caucus For Television Producers, Directors and Writers.
A native of Syracuse, New York, Block is a graduate of Ithaca College, and has an Associate Degree in Film Production from the New York Institute of Photography. Heis married to actress Jodi Taylor and is the father of singer-songwriter Hayley Taylor.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
Co-hosts Brad Forsythe and Ray Schilens interview entertainment industry journalist, author, broadcaster and show business historian Alex Ben Block who is Senior Editor of The Hollywood Reporter. He was lead Editor of “George Lucas's Blockbusting: ADecade-by-Decade Survey of Timeless Movies Including Untold Secrets of Their Financial and Cultural Success,” and author of the critically acclaimed books "OUTFOXED: The Inside Story of America's Fourth Television Network," and international bestseller "The Legend of Bruce Lee."
Block returned to The Hollywood Reporter in 2009, where he had been Editor in the 1990s. He regularly writes major news stories for the magazine, web site and digital daily. His other positions have included Entertainment Editor of The Miami News, City Editor of The L.A. Herald Examiner, columnist for the Detroit News and Editor of TelevisionWeek.
Block is a popular public speaker and frequently appears on TV and radio, including the Advertising Show, NPR, KNBC, NBC, CBS, CNN and elsewhere.
His many honors include a 2011 nomination for the National Entertainment Journalism Awards, three LA Press Club Awards for journalistic excellence, Hearst Awards, Will Rogers Foundation Award and the Journalism Award from the Caucus For Television Producers, Directors and Writers.
A native of Syracuse, New York, Block is a graduate of Ithaca College, and has an Associate Degree in Film Production from the New York Institute of Photography. Heis married to actress Jodi Taylor and is the father of singer-songwriter Hayley Taylor.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
Author David LaBonte Describes How to Capture Consumers’ Attention Through ‘Shiny Objects’ Co-host Brad Forsythe interviews David LaBonte, author of Shiny Objects Marketing. As a senior strategic executive with over 30 years marketing and advertising experience, David LaBonte has worked on accounts for such famous brands as Fantastic Sams, Intel, Mitsubishi, Texas Instruments, MADD, GE/Sanyo, Crystal Geyser, Sunkist, and Motorola. His unique background of working for manufacturers, distributors, and advertising agencies provides him with a powerful insight across all marketing functions. He has worked both on the client and the agency side in a variety of industries including health care, high tech, retail, packaged goods and hospitality. His overall strength is brand strategy and development.
Prior to AdMatrix, Mr. LaBonte served as Vice President Marketing and Sales for The Value Place, a content provider to major, national websites, Marketing Director for Coco’s Restaurants, VP Account Services for Townsend & O’Leary Advertising, and Owner/President of his own advertising agency, Synaptix Advertising.
Mr. LaBonte is president and partner of AdMatrix, an Orange County, California-based marketing/advertising agency. His agency has become a destination for companies seeking a way to discover their customers’ shiny objects. Mr. LaBonte conducts Shiny Objects Marketing Workshops to help companies of all sizes implement the powerful concept presented in this book.
For entertaining advice join co-hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
Author Ken Gronbach Explains How You and Your Clients Can Profit From the Coming Demographic Storm
Co-host Brad Forsythe interviews Ken Gronbach, author of The Age Curve. Ken is a nationally recognized expert and author in the field of Demography and Generational Marketing. He is a marketing guru who regularly provides counsel to large and small businesses across the U.S. He is an accomplished public speaker who engages audiences from many industries in public and private sectors throughout the country. Ken received his bachelor's degree in communications and public speaking from California State University at Long Beach. The author of many published articles, he has also been interviewed and written about extensively by the Nation's press.
An accomplished President and CEO, Ken has proven success in creating value, leading people and planning for the future. He led KGA Advertising for 21 years, growing it to a $40 million, 40-person marketing, advertising and merchandising machine. KGA Advertising brought success to a diverse roster of retail and consumer clients and was the acknowledged catalyst for their geometric growth. Bob’s Stores, a regional clothing chain in New England, grew from ten million in sales to over four-hundred million with Ken’s marketing direction. Other consumer and retail clients like Better Bedding Stores, Namco Pools, Vision Corner Eyewear, American Honda Motorcycle and Pilot Pen all experienced dramatic growth under Ken’s marketing guidance.
As leader of KGC Direct, Ken is internationally recognized for his uniquely accurate theories and his capability for predicting and forecasting marketing and societal phenomenon.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
Co-host Brad Forsythe interviews Rishad Tobaccowala, the CEO of Denuo, a futures “think-do” company that helps its clients get to the future first in ways that make “tomorrow tangible today”. Denuo combines strategy, research, ideas, program management and ventures to help clients as varied as Hewlett Packard, Kellogg’s and DuPont and also works with start-ups such as Bright Cove and Sling Media.
Tobaccowala simultaneously serves as Chief Innovation Officer of Publicis Groupe Media (PGM). Formed in 2004, PGM is a management board that oversees two major media networks: Starcom MediaVest Group (SMG) and Zenith Optimedia, which together allocate over $45 billion in global media spending.
Prior to his current roles, Tobaccowala was the founder and President of SMG Next, the first and most comprehensive futures practice in the media industry. The development of SMG Next resulted in the launch of several successful practices for SMG including: SMG Play, the first company to leverage videogames as a marketing platform; word-of-mouth practice Reverb; and Digits, a leader in mobile marketing. Tobaccowala was also responsible fordeveloping SMG Search, which specializes in leveraging search applications in new ways for leading spenders in the category, including General Motors.
Tobaccowala has over 25 years of marketing and strategy experience across a wide spectrum of clients and companies. He was named by Business Week as one of the top business leaders in 2005 for his pioneering innovation, and TIME magazine once dubbed him one of five “Marketing Innovators.” He was appointed to Advertising Age's Interactive Hall of Fame; named Adweek's 2000 Media All-Star for Interactive Media; dubbed OMMA magazine Media Strategist All-Star for 2005; and named one of 2005’s Best Leaders by BusinessWeek. He has written for (or been featured in) a host of news outlets, including Wired, Business Week, Fortune, Fast Company, MSNBC and Slate.
Tobaccowala holds a bachelor’s degree in mathematics from the University of Bombay and an M.B.A. from the Graduate School of Business at the University of Chicago.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
Spot Runner President John Gentry Talks About Developing High-Quality, TV Ads For Local Markets And How To Reach Consumers In This Demographic Co-hosts Brad Forsythe and Ray Schilens interview John Gentry, President of Spot Runner. With over 18 years of experience, Gentry has held a number of senior roles at both established and emerging companies. Prior to Spot Runner, he was chief revenue officer at Green Dot, the market leader in the prepaid debit card industry. He was one of the early employees of Overture Services, Inc., the originator of the paid search advertising model, where he served as senior vice president and general manager of the affiliate business, as well as vice president of sales. While there, he established the largest distributed search network on the Internet through partnerships with AOL, Microsoft and Yahoo and was instrumental in creating the category of “paid search advertising.” Gentry also served as executive director of distribution strategy for Disney/ABC Cable Networks where he was responsible for developing affiliate revenue programs. Previously, he was at Discovery Communications. Gentry holds a B.A. in Political Science from the University of California Los Angeles and an M.B.A. from the J.L. Kellogg Graduate School of Management at Northwestern University.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
Author Lucas Conley Discusses The Marketing World's Obsession With Branding And How It Can Ruin The Development Of Quality Products Co-host Brad Forsythe interviews Lucas Conley, Author of Obsessive Branding Disorder: The Business of Illusion, and The Illusion of Business. A contributing writer for Fast Company, Lucas Conley is an experienced journalist with an eye for stories that change how we see the world. Widely published in a number of fields, his work has appeared in The Boston Globe, SPIN, and ESPN: The Magazine, among other publications.
At the Atlantic Monthly, where Conley began his career, he spent a year-and-a-half working alongside award-winning investigative journalist William Langewiesche, reporting on stories like the recovery operation at the World Trade Center. Conley's reporting took him from the collapsed subway tunnels beneath Manhattan to the eerie dust-entombed offices high in the neighboring towers, abandoned and frozen in time for months after the collapse. Nominated for a national magazine award, the resulting three-part series, "American Ground Unbuilding the World Trade Center," was published as a book in late 2002.
As a staff writer and correspondent for Fast Company, Lucas Conley has searched for stories that go beyond trends, revealing the passions and challenges of our lives at work. Since 2002, he has followed two Manhattan CEOs as they relaunched their investment firms after losing half their employees in the World Trade Center.
He has traveled out into the wooded hills of New Hampshire to understand how composers, poets, and artists living in a secluded century-old art colony cultivated creativity; and he has profiled the world's leading management consultant on the eve of his return to the business world, after spending three years away from the corporate life, running a mission for his church.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
Born in Scotland in 1945, Michael Findlay is a highly experienced and internationally renowned gallery director, art dealer and writer. He is currently a Director of Acquavella Galleries, which specializes in Impressionist and Modern European works of art and post-war American painting and sculpture.
Mr. Findlay directed one of the first galleries in the SoHo neighborhood of New York in the 1960s. He established his own gallery in SoHo from 1969-1977. During that time, he was the first dealer in the United States to show the work of Joseph Beuys, Sean Scully and several other important European artists, and also gave American artists such as John Baldessari, Hannah Wilke, Stephen Mueller and Billy Sullivan their first solo exhibitions in New York.
From 1964 until 1984, Mr. Findlay bought and sold Impressionist and twentieth century works of art on behalf of American and European private collectors. In 1984, he joined the staff of Christie’s Auction House and was head of the Impressionist and Modern Paintings Department until 1992, when he became International Director of Fine Arts and a member of Christie’s Board of Directors. At Christie’s, he supervised the sale of many important collections, including the collections of William and Edith Mayer Goetz, John and Frances L. Loeb, Mr. and Mrs. Paul Mellon, Hal B. Wallis, and Victor and Sally Ganz. He was also responsible for the sale of Portrait ofDr. Gachet, a painting by Vincent van Gogh which sold for $82,500,000.
Mr. Findlay retired from Christie’s in 2000 and began to serve on the Art Advisory Panel for the Internal Revenue Service of the Treasury Department of the U.S. Government in 2001. In 2009, he was elected Vice President of the Art Dealers Association of America and is currently Chairman of the ADAA Appraisal Committee. He remains a visiting lecturer at Christie’s Education and serves on the Academic Advisory Board. His first book, The Value of Art, will be published in English and German by Prestel Publishing in April 2012. Mr. Findlay is married with two children.
For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.
Marc is a expert in the field of global brand leadership and the chairman of EffectiveBrands. Having worked with many prominent brand leaders, Marc is a keynote speaker and has been published in industry focused newspapers and journals.
Following a successful career with Unilever and having co-founded EffectiveBrands in 2001 Marc was listed as one of the top-ten marketers in the Netherlands in 2007. During his time with EB, Marc has spearheaded the Leading Global Brands Learning Project – a forum of over 50 successful global brand leaders.
Marc is passionate about the concept of building global marketing capability and approaching the global brand leadership role with a CEO mindset; “With or without the title, we find that the best global brand leaders are those that take a holistic approach and look beyond this or next year’s goals. Only when true capability is build can global brand organizations accelerate their growth. ”
Educated in both the UK and the Netherlands, Marc holds a Business Economics degree from the Erasmus University in The Netherlands.
For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.
Co-host Brad Forsythe interviews David Meerman Scott, a marketing strategist, keynote speaker, seminar leader, and the author of the hit new book World Wide Rave. His previous book, The New Rules of Marketing & PR is an award-winning BusinessWeek bestseller and is being published in 24 languages.
He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies.
David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over thirty countries on four continents.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
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